Out There Social

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Out There Social

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    Hi, I'm lauren serpico

    I blend psychology & creativity to drive impact

    With a Ph.D. in psychology and over a decade of digital marketing experience, I bring a unique perspective to marketing strategy. 


    Explore my portfolio to experience how I craft compelling content, build robust outreach toolkits, and deliver engaging campaigns that fuel growth and enrollment.


    Want to work together?

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    I design content that creates cohesive brand experiences.

    By meticulously aligning each piece of content with a brand’s essence, I ensure that my designs resonate authentically, and are infused with a brand's values, tone, and visual identity.

    Examples of my work at Scripps Research

      I deliver engaging campaigns that drive growth and enrollment.

       

      My paid social campaigns have helped to surpass enrollment goals through strategic optimization and budget management. By leveraging A/B testing, I meticulously analyze various ad elements to determine the most effective combinations for driving click-through rates, and ultimately, meaningful conversions for a brand.

      my strategies towards optimizing impact

      Lauren was instrumental in building awareness, driving recruitment and increasing engagement.

      She built several successful paid marketing campaigns, one of which resulted in over 500 new study enrollments in less than a month.

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      I manage B2B and B2B2C marketing partnerships.

       

      My expertise in these collaborations is within the healthcare sector. Through these strategic alliances, I have managed the deployment of multifaceted outreach efforts including email campaigns, strategic website placements, and in-app messages.

      Partnerships within The PowerMom Consortium
      Walgreens
      March of Dimes
      Mae Health

      I build asset portals & outreach toolkits.

      These resources serve as centralized hubs where team members and partners can easily access a wealth of pre-approved materials. From social media graphics to newsletter copy, these toolkits streamline the dissemination process, empowering others to effortlessly spread a brand’s message while upholding brand standards. This approach has been successful in fostering consistency and amplifying the reach and brand impact across diverse channels.

      I have been consistently impressed by Lauren’s professionalism, dedication, and innovative thinking.

      She consistently goes above and beyond to ensure that our communication strategies align with our research goals and objectives, making her an invaluable asset to our team.

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      I offer creative and strategic solutions.

       

      My instrumental role in conceiving and overseeing the Digital Trials Center (DTC) Certificate Program has been celebrated as a unique, high-impact social incentive.


      This pioneering incentivization model seamlessly integrates community involvement with ongoing education. With over 400 successful graduates to date, this program has proven to be a pivotal gateway, with 10% of participants transitioning into enrollment in featured open studies. 

      A fresh approach to community engagement

      My experience working with Lauren on The DTC Certificate Program has been fantastic.

      She has been an invaluable asset and a driving force behind our success. Her expertise and dedication have been inspiring to witness. Her commitment to excellence is evident in every task she undertakes.

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      I forge connections with industry influencers.

       

      With a keen eye for identifying high-impact influencers within specific budget constraints, I nominate partners who align closely with a brand’s values and campaign objectives, and deliver thoughtful suggestion reports. I encourage clear communication, coordinate objectives, and even sprinkle in some fun for all involved.


      I played a pivotal role facilitating a multi-party collaboration with mega influencer Robin Arzón and micro influencer Poderistas to promote the All of Us Research Program to a Latinx audience. 


      Beyond traditional social media channels, I facilitated and managed a 3-part podcast mini-series in collaboration with the Black Moms Chat podcast to promote a study on black maternal health. 

      mamis know best
      black moms chat

      I nurture communities that provide valuable feedback.

      Drawing from my expertise in community engagement, I helped to facilitate meaningful dialogue between Scripps Research Virtual Advisory Teams (VAT) and study researchers. By harnessing the diverse perspectives offered by team members, I actively supported these dynamic partnerships that empowered and enriched both researchers and participants alike.

      The importance of Virtual Advisory Teams

      One of Lauren's standout contributions has been her meticulous planning of VAT meeting topics.

      With her keen insight and attention to detail, she has skillfully curated agendas that not only address important topics, but also foster engaging and productive discussions among the board members. Her ability to anticipate the needs of our community and tailor meeting topics accordingly has been invaluable in ensuring that our board remains relevant and responsive to the evolving research landscape.

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      I am a seasoned copywriter.

      Pioneering the pulse of digital clinical trials:

      The top 5 innovations in digital clinical trials:

      The top 5 innovations in digital clinical trials:

      How wearables and AI are revolutionizing early detection.

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      The top 5 innovations in digital clinical trials:

      The top 5 innovations in digital clinical trials:

      The top 5 innovations in digital clinical trials:

      A glimpse into the future of biomedical research.

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      Protecting the privacy of study participants:

      The top 5 innovations in digital clinical trials:

      Scripps Research Digital Trials Center “Wrapped”:

      Addressing privacy concerns with the best practices in digital trials.

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      Scripps Research Digital Trials Center “Wrapped”:

      The top 5 innovations in digital clinical trials:

      Scripps Research Digital Trials Center “Wrapped”:

      A year in review across research platforms.

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      Precision digital recruitment strategies:

      Protocol adherence and participant retention strategies:

      Protocol adherence and participant retention strategies:

      How to optimize the impact of digital clinical trials, part 1.

      Read More

      Protocol adherence and participant retention strategies:

      Protocol adherence and participant retention strategies:

      Protocol adherence and participant retention strategies:

      How to optimize the impact of digital clinical trials, part 2.

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      Sleep’s digital health revolution:

      Protocol adherence and participant retention strategies:

      Sleep’s digital health revolution:

      Data-driven answers to better sleep.

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      Leveraging the power of wearables:

      Protocol adherence and participant retention strategies:

      Sleep’s digital health revolution:

      A paradigm shift in sleep research.

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      Team Work makes the dream work

      I am thrilled to provide a glowing testimonial for my esteemed colleague, Lauren Serpico.

       

      Throughout our time working together, Lauren has consistently demonstrated an exceptional level of dedication, professionalism, and strategic thinking. As a key member of our team, Lauren has played a pivotal role in enhancing the effectiveness and impact of our Virtual Advisory Team (aka "VAT").


      One of Lauren's standout contributions has been her meticulous planning and organization of meeting topics for our VAT. With her keen insight and attention to detail, she has skillfully curated agendas that not only address important topics, but also foster engaging and productive discussions among the board members. Her ability to anticipate the needs of our community and tailor meeting topics accordingly has been invaluable in ensuring that our board remains relevant and responsive to the evolving research landscape.


      In addition to her exemplary work in planning meetings, Lauren has also been instrumental in developing a comprehensive social media sharing plan to amplify our research efforts. Recognizing the importance of leveraging digital platforms to reach a wider audience, Lauren devised a strategic approach that effectively promotes our initiatives and engages stakeholders across various online social channels. 


      Moreover, Lauren's role as a reliable and dedicated member of our team cannot be overstated. Whether she is chairing meetings, taking copious notes, or liaising with the members of our VAT, Lauren consistently demonstrates professionalism, integrity, and a genuine commitment to excellence. Her unwavering reliability and steadfast dedication have been a driving force behind the success of our team, earning her the admiration and respect of colleagues and stakeholders alike.


      It's important to highlight that the Virtual Advisory Team, under Lauren's leadership, provides essential input to ensure that our research studies benefit from diverse community perspectives. Lauren's efforts in fostering a strong relationship with the VAT members have facilitated open dialogue and enriched our research endeavors with invaluable insights from a wide range of perspectives.

      Gayle Valensky. Associate Director of Community Engagement

      My experience working with Lauren on The DTC Certificate Program has been fantastic.

      She has been an invaluable asset and a driving force behind our success. Her expertise and dedication have been inspiring to witness. Her commitment to excellence is evident in every task she undertakes. 


      She consistently went above and beyond to ensure our project’s success. Her sense of collaboration and team spirit was always welcome and created an environment that encouraged open communication. Her positive attitude and willingness to support others have been instrumental in keeping our team motivated. Her reliability and attention to detail have been crucial in achieving project milestones and consistently delivered high-quality work. 


      Lauren was not just a colleague; She was a key pillar of our project’s success. Her dedication, expertise, and positive attitude have made a lasting impact. It’s an honor to have worked alongside such an exceptional professional. Thank you, Lauren, for your outstanding contributions!

      David Rodriguez, Sr. Project Manager

      It was just an honor to work with Lauren, and benefit from her expertise.

      She played a crucial role in communicating the findings of our research study to our participants in a way that was not only informative but also engaging and easy to understand. Her ability to translate complex data into clear and accessible content has been instrumental in fostering meaningful connections with our study participants and increasing their engagement in our PowerMom research study.


      Through her expertise in writing blogs and creating communication materials, Lauren effectively conveyed the relevance and impact of our research findings to our participants. Her creative approach and attention to detail ensured that our messages resonated with our patients, empowering them to understand the importance of our work and encouraging their active participation.


      I have been consistently impressed by Lauren’s professionalism, dedication, and innovative thinking. She consistently goes above and beyond to ensure that our communication strategies align with our research goals and objectives, making her an invaluable asset to our team.

      Toluwalaṣé (Laṣé) A. Ajayi, MD FAAP

      Lauren was instrumental in building awareness, driving recruitment and increasing engagement.

      She built our social media presence from scratch and was very well-organized both in the generation of new, meaningful content and maintaining a structured cadence of posting. 


      Lauren built several successful paid marketing campaigns, one of which resulted in over 500 new study enrollments in less than a month. She also led the development of our return of results strategy, which enabled study participants to understand the preliminary analyses of the data they contributed to the study. 


      Lauren went above and beyond what was asked of her and I cannot endorse both her creative asset development and work ethic enough.

      Lauren Ariniello, MBA

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